Thursday, October 9, 2008

Disruptive Innovation

I have been reading Christensen's books (Innovator's dilemma and solution). Well, I should have read them in spring. I think it's required reading for tech strategy. Anyway, I am reading for technology based business innovation ESD.57. Awesome books. On the one hand, this book is written for the big executives. On the other hand, it's also a perfect book for start-up. The two key theme, low-end disruption and new market disruption, are very true. Of course, this is not 100% new. It is natural strategy for a start-up to go into a market where there is no competitor. However, the book systematically explains why big firms fall to recognize disruptive innovation.

Strongly, strongly recommended.

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