I phone-interviewed three customers yesterday. It was fun. I totally botched on the first interview;), oops. It seems to be not a very good idea to just read the questionnaire. Everyone is different;). Changed strategy after first interview and I let the interviewee go anywhere they'd like to explore and I only slightly guide to them to where it's more relevant to our product.
It turned out to be really helpful. They not only welcomed our service but also suggested things to look for, ideal use cases (oops, is this too techie?) and potential other market segments. And, also the important features they think.
Such a fun learning process. 3 down, 20 more to go;). Hopefully, my marketing team can take on a few next week.
11 months ago