Saturday, February 9, 2008

Business Plan for Cognika

A few of us from SDM08 had a little talk with Shashi, a SDM04, CSAIL Ph.d-to-be and founder of Cognika. Quite interesting product and I can see a huge market for this new application. We were asked to help them to draw up the marketing entry strategy, business plan and other analysis. Quite interesting. This can be a very good case for class 15.390. I should check if I can get a few fellows from class 15.390 to join us.

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