Business Plan for Cognika

A few of us from SDM08 had a little talk with Shashi, a SDM04, CSAIL Ph.d-to-be and founder of Cognika. Quite interesting product and I can see a huge market for this new application. We were asked to help them to draw up the marketing entry strategy, business plan and other analysis. Quite interesting. This can be a very good case for class 15.390. I should check if I can get a few fellows from class 15.390 to join us.